HQ | Panorama Media Corp.


South Africa’s premier equestrian magazine

HQ, South Africa’s premier equestrian magazine, is aimed at all those with a lifestyle and passion for horses. This monthly magazine contains articles dedicated to health and nutrition and addresses the relationship between horses and their owners as well as their grand country estate lifestyle. HQ provides useful information and step-by-step guidelines on the care and feeding, training, and behaviour of horses as well as advice on products. Each issue also contains a regular section on equine sporting news and a comprehensive advertising section for breeders and buyers alike.

Reader profile

  • Core readers are horse enthusiasts of all ages
  • Affluent reader base (LSM  9 and 10) who have large expendable incomes
  • Interested in a variety of animal-related and environmental issues

Unique selling points

  • Reputation as South Africa’s most complete equestrian magazine
  • Considered scientific basis for articles
  • 79,000 per issue
  • Readership who are willing to spend large amounts on their animals and their welfare
  • Comprehensive advertising section for breeders and buyers
  • Coffee table presentation and layout of content


  • News and insight about topical equestrian subjects
  • Unbiased equestrian health, nutrition and lifestyle articles based on latest scientific research and written by experts
  • The relationship between horse and riders
  • Equestrian living – estates and other human lifestyle issues
  • Equine sporting news across all disciplines
  • Excellent photography

Magazine details

Launch date: 1999
Pagination: 80 plus covers
Print run: 10, 400
Frequency: Monthly
Format/Binding: 275 x 210mm, perfect bound
Audited Circulation: 6,235 (July to Sept 2014)

For more information contact Panorama Media Corp.
Tel: +27 (0)11 468 2090
Email: info@panorama.co.za