HYPE Magazine | Panorama Media Corp.

HYPE Magazine

Bigger than hip hop

HYPE magazine is South Africa’s No.1 hip hop magazine! The absolute hip hop bible, HYPE contains information relating to the entire culture including DJ’ing, rapping, break-dancing, hip hop dancing, fashion, graffiti, ridez, reviewz, gadgets, hip hop news, interviews with your favourite artists, eye candy and more. What’s more, the annual HYPE Awards recognises the best in local hip hop and is gaining in popularity each year. HYPE is also sold with Hype Sessions, a free CD that features tracks by the best hip hop artists from all over the globe.

Reader profile

  • Core target audience: 18 to 35 year old
  • 70% Male, 30% Female
  • 70 % Black, 22% White, 8% Coloured
  • Young urban individuals that are part of the HIP HOP scene, living all over SA

Unique selling points

  • Content relevant to hip hop lovers of all classes
  • Hype Sessions features upcoming local talent and is produced by SA’s top DJs
  • Strong readership interaction through Hype website and social media


  • Covers the latest news and trends in the local hip hop industry
  • Exclusive interviews with international artists currently making headlines
  • Focuses on upcoming artists around the continent
  • Features on fashion, rides, the coolest gadgets and gear
  • Blast from the past with a focus on the legends of hip hop

Magazine details

Launch date: 2002
Pagination: 80 + covers
Print run: 20, 500                                
Frequency: Alternate monthly
Format/Binding: 275 x 210mm, perfect bound
Audited Circulation: 13,992 (Jan to June 2014)
Website: www.hypemagazine.co.za

For more information contact Panorama Media Corp.
Tel +27 (0)11 468 2090
Email: info@panorama.co.za