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#BlameNoMore

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HYPE, TWBA Hunt Lascaris and the Tears Foundation’s #BlameNoMore CAMPAIGN

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HYPE, TWBA Hunt Lascaris and the Tears Foundation’s #BlameNoMore campaign was awarded three prestigious and coveted international Cannes Lions Awards – one gold and two silver. This after the campaign won big at the Loerie Awards in 2020. 

For Women’s month in 2019 HYPE undertook a campaign with the Tears Foundation and TBWA Hunt Lascaris to highlight victim blaming. Titled #BlameNoMore, it harnessed the influence of HYPE magazine to spread awareness around gender-based violence. Editor Rudzani Netshiheni conducted panel discussions with dancer and choreographer Tarryn Alberts, singer and songwriter Shekhinah and musician, actress, TV host and entrepreneur Boity. A cover shoot was done featuring these influential women and the campaign became a great success.

 In 2020 HYPE magazine won four #Loeries2020 awards for the BLAME NO MORE campaign we undertook in collaboration with Tears Foundation and TBWA Hunt Lascaris.

 In 2020 HYPE magazine won 4 IAB Bookmarks Awards for the BLAME NO MORE in collaboration with the Tears Foundation and TBWA Hunt Lascaris. 

Gold for Integrated Campaign, Silver for Online Film, Craft Certificate goes to HYPE Magazine & Tears Foundation and DARLING FILMS for #Blame No More (For Film Crafts_ Direction), Craft Gold goes to HYPE Magazine & Tears Foundation and DARLING FILMS (PTY) LTD for #Blame No More (for film crafts – performance), Bronze Loerie goes to HYPE Magazine & Tears Foundation and TBWA Hunt Lascaris Johannesburg for BLAME NO MORE (for Design Mixed Media Campaign) 

In January 2021 HYPE Editor Rudzani Netshiheni was recognised by the 2020 Loeries Official Rankings as a Brand Representative that consistently creates impactful work.